About Us

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YankeeKicks started with one man's passion for finding and collecting the world's rarest sneakers. What started as a hobby quickly grew into a thriving marketplace and social media channel for buyers, sellers, and enthusiasts of exclusive sneakers. today, Yankeekicks.com represents the intersection between sneaker covet-ability and culture.

Our Philosophy

We at Yankeekicks care about sneakers. We provide articles reporting on release dates, exclusive features, unboxings and news dedicated to the rising trends found in sneaker culture. We are quickly becoming the go to for detailed on-foot images and exclusive sneak peeks. Additionally, we aim to educate and inform sneaker fans and collectors alike, helping visitors understand quality and craftsmanship with regards to fraudulent merchandise on the market.

YankeeKicks Philosophy
YankeeKicks story

Our Story

Yaniv Bar began collecting sneakers in 2017 and posting his on-foot photos to Instagram where his following grew steadily, thanks to his ability to tap into the biggest trends and showcase the most covetable kicks. What started out as a passion project quickly evolved into a business; in 2019 he launched YankeeKicks with a flourishing online marketplace and a flagship store in Miami. 

Frequent press coverage, extensive knowledge of the market, and noteworthy brand/celebrity collaborations have earned YankeeKicks the respect of serious sneaker collectors and buyers alike. A second location will open in NYC by the end of 2023.

Meet Our Team

Meet the driving force behind our success — a dynamic leadership team committed to innovation, excellence and guiding our company towards new horizons. Our leadership is characterized by a wealth of experience, a passion for our mission, and a relentless pursuit of excellence. Together, they bring a diverse set of skills, insights, and a shared vision that inspires every member of our organization to reach new heights. 

Get to know the leaders shaping our future and discover the expertise that propels us forward.

Yaniv Bar
Yaniv Bar
CEO/Founder
Armando Vasquez
Armando Vasquez
CMO
Juwuan Leon
Juwuan Leon
General Store Manager
Ignacio-Martinez
Ignacio Martinez
Director of Visual Merchandising
Jahvon Lamy
Jahvon Lamy
Stockroom Manager
Junior Perez
Junior Perez
Inventory Manager